Adobe to Acquire Omniture for $1.8 Billion

Omniture has announced yesterday through their press release that Adobe Systems Inc. is going to buy business software maker Omniture Inc. for $1.8 billion ($21.50 per share) on a fully diluted equity-value basis. It is going to be a smart move that Adobe has taken as it is going to add more values that Adobe is delivering to its customers.

Adobe’s acquisition of Omniture furthers its mission to revolutionize the way the world engages with ideas and information. Adobe CEO Shantanu Narayen called the move a "game changer" for the company.

"Adobe customers are looking to us for solutions to deliver engaging experiences and more effectively monetize their content and applications online," Narayen said in the press release announcing the deal.

The two companies said the deal is expected to close during Adobe's fourth quarter and is subject to government approvals. Omniture will become a new unit within Adobe, with Omniture CEO Josh James continuing to lead the business as an Adobe senior vice president. Adobe said the deal should add to earnings in fiscal 2010.

Omniture shares soared 25 percent to $21.74 in after-hours trading, while Adobe shares slid 4.5 percent to $34.06. The deal would be Adobe's second-largest acquisition after its $3.4 billion purchase of Macromedia in December 2005.

By combining Adobe’s content creation tools and ubiquitous clients with Omniture’s Web analytics, measurement and optimization technologies, Adobe will be well positioned to deliver solutions that can transform the future of engaging experiences and e-commerce across all digital content, platforms and devices.

First Hand-On Experience with Omniture SiteCatalyst Hitbox

To me for the last few years, it has been always Google Analytics which I dealt with for viewing web analytics report, both for my official clients as well as for my personal blogs. But things have changed and it changed really well to add its value to my career. For the last few weeks, it is only Omniture SiteCatalyst Hitbox that I am referring to and viewing all the extensive reports it does provide. Trust me, it's an amazing experience and I am really getting more enthusiastic to explore more of it.

Thanks God, I finally managed to come out of the shell (Google Analytics) as I did not get any chance to work with some other superior web analytical tools. Now everyday I am learning more of Omniture Hitbox and if thing goes on like this, I will be having an in-depth knowledge for the same.

I will be writing more of it so that you guys can have a better understanding of it in case you are not using this web analytic tool. May be it will motivate or give some sort of confidence to work with this tool. I know it is expensive but everything that is of superior quality, does not come cheap.

But I am still fond of Google Analytics and will continue using it for my personal blog as I have a long attachment with it and love every bit of it without any doubt. Thanks to Google for giving us a chance to have a hand-on experience with such a brilliant tool and that too free of cost.